Canton Fair, China's biggest trade event, prides itself on being the perfect business partner. Overseeing China's highest profile biannual trade event, Canton Fair organizers always look for the best ways to bring the world's leading buyers and sellers together to generate sales. This is something that many Chinese companies already recognize as they look to establish new international relationships and strengthen old ones.
One such company is the Hubei Cezon Garment Group, a leading player in China's clothing industry. From the 113th installment of the event onwards, Hubei Cezon has exhibited in the Canton Fair's "Brand Zone", raising the company profile and boosting profits.
Canton Fair's Brand Zone exhibitors enjoy a preferential booth location, meaning greater footfall and business volume. With a growing number of Chinese exhibitors now applying for space in the zone, it has fast become a hotbed of vendor excellence.
Hubei Cezon is also an enthusiastic participant in the Canton Fair's range of invitational initiatives, of which the "i-Share" program is one of the most successful.
Through the convenient services of the "i-Share" program, which can be accessed through the Canton Fair website, regular exhibitors and buyers can invite overseas companies to the event. Both the inviting company and the invitee are rewarded, enjoying prizes such as complimentary e-Cantonfair services, five-star accommodation and lunch coupons.
It was at the 113th fair Hubei Cezon was first recognized as one of the top 30 Chinese companies sending out "i-Share" invitations. In a win-win situation, the company has now generated sizeable new sales through the program and been rewarded for its entrepreneurial efforts at the same time.
Today, more and more Chinese companies are following Hubei Cezon's example. During 117th Canton Fair, over 40,000 invitation e-mails were sent to overseas buyers via "i-Share", bringing nearly 7,000 buyers to the event, of which 1,246 were first time participants.
Canton Fair organizers now look forward to warmly welcoming all attendees to the 118th installment of the event, kicking off on October 15, 2015. By taking advantage of the "i-Share" program, Chinese exhibitors can make this Fair one of the most profitable ever.
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