World Expo Shanghai has chosen a people-shaped imaginary character as its mascot. The blue little person last debuted at the unveiling gala at Shanghai Grand Stage. The mascot "Haibao", which means the treasure of the seas, is another Expo symbol created from Chinese character following the Expo emblem in the shape of world.
 
With the falling of the dominoes as well as the magnificent sound and light effect, the image of Expo mascot was showed in a surprisingly eye-catching way as the organizers promised. The licensed product of Haibao will be availed in three authorized outlets this morning in Shanghai.

As most of the mascot of World Expo, Haibao was an imaginary object, which created from the Chinese character meaning people. The mascot manifests a "people-oriented" sprit and tells the public "people" the foundation to build a better life, the organizers explained.

The image of the mascot is simple and easy to remember. Though it is a single mascot, with the different motions and costumes, it could also have various appearances, the organizers said. The blue color represents the water, which also speaks that Haibao is from a costal city Shanghai.

Haibao is confident, lovely, happy, witty and lively. Its hair is like the wave of the sea; its motion shows his generosity and hospitality; he thumbs up to show the appreciation and warm welcome to the friends from all over the world.

His smile manifests an optimistic spirit and a will to showcase the achievement of world's civilization. Haibao is expressing his sincere greeting from China -- "World Expo 2010 Shanghai China welcomes you!"